Chain Social Presents 'TikTok Ads Masterclass' @ Chadstone Hotel

What you'll walk away with: TikTok Ads fundamentals ✔ How TikTok's algorithm and ad auction actually work in 2026 ✔ Full-funnel positioning vs Meta, Google and Pinterest ✔ Setting up your account, pixel and conversion tracking from scratch

Campaign architecture ✔ Full-funnel campaign structures for Awareness, Consideration & Conversion ✔ Budget splits, bid strategies and KPI benchmarks by stage ✔ Audience targeting - Broad, Lookalike, Interest, Behavioural + CRM/pixel layering

TikTok's AI + ad formats ✔ Smart+ Web, Catalog, App & Lead Gen - when to automate, when to stay manual ✔ Search Ads, Spark Ads, TopView, Shopping & Live - every format explained ✔ When (and when not) to lean on TikTok's AI

Creative that converts ✔ The 'Hook → Why → Do' creative framework ✔ The 9 content formats converting right now (POV, Demo, ASMR, Lead With Result + more) ✔ Why lo-fi iPhone production beats polished studio every time ✔ How to brief, script and edit ads — even if you don't have an in-house creator