TMC x Veracity Presents: What Good Actually Looks Like

What does “good marketing” actually look like in 2026?Everyone talks about performance. Everyone talks about growth. Everyone talks about “cut through.”

But what are the brands, marketers and teams actually doing differently right now?

From brand building and creative effectiveness to paid performance, customer insights, audience behaviour and measurement - this is the honest conversation around what’s actually working right now.

No fluff. No recycled LinkedIn takes. No “just go viral” advice.

Just real conversations from marketers working inside brands, agencies, growth teams, research and data.

We’ll cover:What strong marketing performance actually looks like in 2026 The benchmarks marketers should actually care about What separates high-performing brands from average ones Creative that cuts through vs creative that gets ignored The balance between brand building and short-term performance Where marketers are wasting budget The metrics, signals and trends shaping modern growth What smart brands are doing differently across insights, data and execution

Who should come?This event is designed for:

Brand marketers Growth & performance teams Creative strategists Social & content marketers Insights & research professionals Agency teams Founders & operators Anyone trying to understand what “good” actually looks like in today’s marketing landscape Whether you’re leading a marketing team, running campaigns day-to-day, or trying to future-proof your career - this session is built to give you practical takeaways, smarter perspective and real industry insight you can apply immediately.

And, as always with The Marketing Club, expect:

High-quality networking without the cringe Honest conversations Smart people Great energy And a room full of marketers who actually want to be there Come for the benchmarks. Stay for the conversations that will probably continue at the bar afterwards 🍸